SINA Reiterates Philosophy of the Nyirangarama Agribusiness Firm
By George Kalisa
Tycoon SINA Gérard said on January 10 that SINA GERARD/ ENTREPRISE URWIBUTSO was founded upon the principle of creating income-generating activities in mainly the Agriculture Sector. He stressed that the innovation in economic activities should simultaneously impact the welfare of communities by availing job opportunities to increase household incomes.
“I founded SINA GERARD/ ENTREPRISE URWIBUTSO with the sole aim of creating income-generating projects that can in turn variously benefit communities,” observed SINA Gérard on Monday.
Rwanda’s millionaire was addressing Heads of departments and consultants at the closure of a three-day assessment and evaluation workshop at the Headquarters of SINA GERARD/ ENTREPRISE URWIBUTSO at Nyirangarama, Bushoki Sector in the Rulindo District, Northern Province.
SINA reiterated that the success of his company is largely attributed to the ardent commitment of living by the philosophy of the leading Agribusiness enterprise in the country.
“I’m happy to note that the Company today boasts of an endless list of achievements ranging from expanding the products, market and giving hope to thousands of people through increasing access to job opportunities and education,” said SINA.
SINA reiterated his commitment to continue having his Company’s products maintain the grip on both the domestic and international markets, especially in Europe and the US where they are highly competitive.
The flagship products of SINA GERARD/ ENTREPRISE URWIBUTSO include Akandi natural mineral water, Akanozo flours (both single and composite), Agashya juices, Akarusho wines, AKA mayonnaise.
During the three-day workshop delegates put together the Company’s profile and launched the 2022 roadmap for the company as they try to catch up with the challenges created by the COVID-19 pandemic, as well as strategies of managing post-COVID-19 economic recovery.
The staff recommitted to maintaining the unmatched customer care and the high-quality standards that define the products of SINA GERARD/ ENTREPRISE URWIBUTSO.
In attendance were Ernest Nyetera and Moses Murwanashyaka the communications consultants for SINA GERARD/ ENTREPRISE URWIBUTSO.
Currently, SINA GERARD/ ENTREPRISE URWIBUTSO that opened shop in 1983 employs over 500 permanent and over 1000 part-time workers, and has participated in a long list of activities under the realm of Corporate Social Responsibilities (CSR), including the provision of clean and safe water, improvement of feeder roads.
SINA sponsors hundreds of children from lower-income households in his schools as well as promoting the talents of youths in music and sports.
